In September 2016 Savoursmiths, a brand of Luxury Potato Crisps was born. Cut from potatoes grown on family farm in East Anglia, the founders have created a better breed of crisps, with exceptionally indulgent and flamboyant flavours, leaving the skin on to increase the nutritional value.

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Although crisping potatoes is rooted to established and traditional techniques, Savoursmiths crisps are modern, intuitive and fearless, with a confidence born out of both knowledge and use of the best high quality ingredients from around the world.

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The range is available in 150g share bags and 40g impulse packs.